Freshsales vs. Zoho CRM: Which is the Best Marketing Automation Software?
Marketing automation software is increasingly becoming an essential tool for businesses of all sizes. It helps to streamline and automate repetitive marketing tasks, from lead generation to customer retention. Freshsales and Zoho CRM are two popular platforms that provide such a service. But which one is the best? Here's a comparison of the two software based on a few categories.
Pricing
Freshsales offers a 21-day free trial, after which you can choose from four plans: Sprout, Blossom, Garden and Estate. The Sprout plan is free for unlimited users, but you are limited to 10 agents. The Blossom plan ($12 per user per month) offers more features such as advanced reporting, sales forecasting, and multiple sales pipelines. The Garden plan ($25 per user per month) includes even more advanced features such as auto profile enrichment and territory management. The Estate plan ($49 per user per month) offers enterprise-level features such as lead assignment rules and event tracking.
Zoho CRM offers a free edition (up to three users), but the paid plans start at $12 per user per month for the Standard plan. The Professional plan ($20 per user per month) offers more features, including sales forecasting, email integration, and document library. The Enterprise plan ($35 per user per month) offers more advanced features such as Zia AI-powered sales assistant and web-to-case forms.
Winner: It depends on the specific needs of a company, but Freshsales offers a better rate for the features in the Garden plan than Zoho offers in its Enterprise plan.
Features
Both Freshsales and Zoho CRM offers features such as lead management, contact management, email integration, and mobile access. However, Freshsales stands out with its AI-based lead scoring features that help businesses identify hot leads. Zoho CRM, on the other hand, offers built-in social media management, allowing businesses to manage their social media profiles within the software.
Winner: Freshsales has an edge in lead scoring, while Zoho CRM is a better alternative for social media-related tasks.
Integrations
Freshsales offers integrations with several popular marketing tools, including Mailchimp, Zapier, and Hubspot. Zoho CRM also provides a wide range of integrations with marketing tools, such as Google AdWords, Facebook, and LinkedIn.
Winner: Zoho CRM provides a better range of integrations than Freshsales.
User Experience
Freshsales has an intuitive user interface and easy-to-use pipeline management, making it a great choice for small businesses. Zoho CRM, on the other hand, has a learning curve and may be overwhelming for new users.
Winner: Freshsales provide better user experience for businesses with no experience using CRM tools.
Support
Freshsales offers 24/7 email and phone support for all its plans. They also provide access to a comprehensive knowledge base to help businesses resolve issues themselves. Zoho CRM provides email and phone support during business hours, along with a community forum and a knowledge base.
Winner: Freshsales has an edge in its support offering
Conclusion
Although both Freshsales and Zoho CRM provide similar services, they have their differences. Freshsales is likely to be a better fit for small businesses that require an easy-to-use solution with excellent support, while Zoho CRM is a better alternative for larger businesses with social media and advanced automation needs.